She is the reigning queen of ‘RichTok’ posting $500,000 shopping hauls from luxury stores such as Hermès, Dior, Chanel and Bulgari.
For breakfast, she feeds her Scottish Fold cat a
of salmon sashimi and caviar prepared by a private chef.
And her wedding, which took place this August in Lake Como, Italyis reported to have cost an estimated $4 million.
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Becca Bloom, 27, has never shied away from showcasing her glamorous life on
andInstagramwhere she boasts a combined following of 7 million.
Despite her ostentatious displays of wealth, however, Bloom’s loyal fans have lauded the San Francisco native as an example of ‘rich people who rich right.’
That was until, Bloom – real name is Rebecca Ma – sparked backlash last week when she shared her thoughts about equality.
‘Here’s what men don’t understand about equality,’ she said in a
video, which has since been viewed than five million times.
‘You think equality means splitting the bill. Women live in a society where equality has never existed in the first place.’
Becca Bloom (pictured), 27, is the reigning queen of ‘RichTok’ with her $200,000 shopping hauls from Hermès and her lavish Lake Como wedding last August, which reportedly cost an estimated $4 million
Bloom, real name Rebecca Ma, has gone viral on TikTok for her elaborate displays of wealth, including the caviar dinner she feeds her Scottish fold cat
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‘Women still only make 80 percent of what a man makes for the same full-time job. So when you ask for a 50/50 date, know that her 50 percent costs (of) her income than it does yours.’
Bloom went on to say that ‘women pay just to exist in the dating world’ due to the demands of ‘beauty standards that men built and judge them by.’
She continued: ‘Men only remember the word equality when it benefits them financially, not when it comes to wages, not when it comes to safety, not when it comes to emotional workload, not when it comes to the cost of beauty, not when it comes to the social scrutiny women face on a daily basis.’
Bloom added that her husband ‘pays all the bills,’ which she said is ‘the bare minimum’ of what he should be doing in their relationship.
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Unsurprisingly, such unfiltered thoughts raised eyebrows among some of her following.
‘I will not be lectured on equality by this billionaire. Not now, not ever,’ one TikTok user declared in the comments section.
Bloom blasted back in response, ‘When someone can’t challenge the point, they challenge the existence of the person who made it. Thanks for the case study.’
Another commenter said that while Bloom’s TikTok post was a ‘decent message,’ it came from the ‘wrong messenger.’
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Bloom recently sparked backlash when she shared her thoughts about ‘equality’ on TikTok, despite being a billionaire
Bloom first shot to internet fame in January as the crowning jewel of ‘RichTok’ – a new phenomenon on the social media app that sees the ultrawealthy go viral for their luxury jewelry hauls and five-star vacations that the rest of the world can only dream of.
But Bloom wasn’t always an influencer.
In fact, her TikTok career appears to simply be a hobby compared to her full-time job working in financial technology.
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Bloom is the middle child of husband and wife Simon Yiming Ma and Heidi Chou. In 2000, her parents co-founded IT services company Camelot Information Systems, which is headquartered in China.
Her father, Ma, who is from Beijing, and her mom Chou, who is from Shanghai, met while working at IBM in Silicon Valley, California.
In 2010, Camelot Information Systems was listed on the New York Stock Exchange, before Ma took it private in 2014. At the time, an SEC filing listed Camelot’s ‘fully diluted’ equity value at $98.2 million.
‘I saw my parents working very hard, and that really inspired me,’ she said in an August interview with the Wall Street Journaladding that her parents are now ‘semi-retired’ and ‘focused on real estate and philanthropy.’
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Bloom was raised in Atherton, California, a wealthy suburb of San Francisco where the median home price this year was $8.33 million.
Bloom is a frequent shopper of Hermès (pictured), Chanel and Van Cleef & Arpels jewelry
Bloom’s parents are Simon Yiming Ma and Heidi Chou, the co-founders of IT services company Camelot Information Systems
Her parents’ 14,000sq ft mansion in Atherton, which they purchased in 2015 for $12.8 million, often serves as the backdrop to Bloom’s viral videos.
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The six-bedroom, nine bathroom house features a Grecian-inspired pool with a separate spa and a fully equipped pool house, a tennis court, a wine cellar and a garage that can fit 14 luxury cars.
According to the 2015 listing, Bloom’s family appeared to renovate the home’s mahogany-paneled grand entryway, updating the foyer with opulent all-white and gold-trimmed decor.
Though, it seems they kept the six fireplaces adorned with antique French-style mantlepieces throughout the house, considering the massive fireplace in Bloom’s kitchen that is often seen in the background of her elaborate sushi dinner videos.
One of Bloom’s first
to go viral showed off the Rolls-Royce Spectre, which has a starting price of $397,750, that her dad bought for her mom for their anniversary.
The luxury car came complete with its signature constellation ceiling lights, an orange leather interior and a button that when pressed releases a hidden umbrella.
Her other viral videos include a $200,000 Hermès
her dog’sprepared by their private chef and her 80-hour work week.
Bloom attended the prestigious and private Menlo School in Atherton, which currently has an annual tuition of $64,718, and founded two companies all before graduating high school.
On TikTok, Bloom often shows off the grand entrance of her parents’ mansion in Atherton, California, which they purchased in 2015 for $12.8 million (pictured)
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Bloom (pictured) attended the prestigious Menlo School in Atherton, which has an annual tuition of $64,718, before graduating from the University of Southern California with a degree in business
She founded Hearth Wireless Chargers, a portable charging company, and StudiPal, an online tutoring platform reportedly inspired by a summer she spent volunteering and teaching at an orphanage in Beijing.
By age 18, she had already sold StudiPal for $200,000.
Bloom went on to enroll at the University of Southern California’s Marshall School of Business, where she graduated with a degree in business and economics.
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Bloom revealed to the WSJ that she has worked a ‘client-facing’ job at ‘a pretty traditional finance technology firm’ for the last three years.
When she began posting on TikTok, Bloom said she blocked all of her co-workers on the app.
‘I try to keep it short and just say, ‘What happens outside of work doesn’t have to be work,” she told the outlet. ‘I’d like to think my boss doesn’t know, but I have a feeling that they might.’
Her family’s mansion is only 30 miles from her $6.5 million half-floor penthouse apartment where she lives with her husband, David Pownall, in San Francisco’s modern Rincon Hill neighborhood.
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Pownall, originally from Canada, previously worked as a software engineer at Google before becoming a tech lead manager at Amazon. The couple met in late 2019 and were engaged in June 2023.
Bloom (right) met her husband David Pownall (left) in late 2019. Pownall, originally from Canada, previously worked as a software engineer at Google before becoming a tech lead manager at Amazon
He proposed in June 2023 during a private boat trip in Positano, Italy, with a 10-carat diamond engagement ring (pictured)
According to the Wall Street Journal, the couple recently bought a house outside San Francisco and plan to split their time between the home and their $6.5million apartment
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According to the WSJ, the pair recently bought a house outside San Francisco and plan to live between the suburbs and their high-rise apartment.
In true RichTok fashion, Pownall proposed to Bloom on a private boat in Positano, Italy, with a nearly 10-carat oval diamond engagement ring, which can run anywhere between $300,000 and $1 million.
But that was nothing compared to their multi-day wedding festivities in Lake Como last August, which were covered by Vogue.
The ceremony took place at Villa Balbiano, one of the most sought after private villas on Lake Como. In a
Bloom said a three-day, two-night rental for the villa runs from $100,000 to $150,000, but that doesn’t even include florals or food vendors.
The couple limited the guest list to 60 for an intimate gathering, though their families are still planning a larger traditional Asian wedding back home in California.
She walked down the aisle in a custom Oscar de la Renta gown embroidered with laser-cut blooming peonies, according to Vogue, and Van Cleef and Arpels jewelry – a common presence in Bloom’s social media posts.
Her necklace, matching earrings and ring were all pieces from the jewelry brand’s Folie des Prés collection, which features pieces that sell for than $400,000.
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For their first day in Lake Como, Bloom wore an Oscar de la Renta spring 2024 mini dress adorned with a single organza flower, which retails online for $6,990.
Bloom wore a custom Oscar de la Renta gown embroidered with laser-cut blooming peonies for her lavish Lake Como wedding at Villa Balbiano (pictured)
Bloom (right) pictured at the F1 Grand Prix in Mexico City, Mexico, in October 2025
That was followed by a vintage Chanel couture dress from the label’s 2003 cruise collection by Karl Lagerfeld featuring a playful ice cream motif.
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The dress was a nod to Bloom’s first date with Pownall, which ended with them getting ice cream despite the fact that she is lactose intolerant, she told Vogue.
As for the wedding reception, Bloom changed into a pink shattered-glass Oscar de la Renta dress from the spring 2025 collection, along with Christian Louboutin ballet heels.
In April, Bloom signed with United Talent Agency, which also represents fellow influencers Alix Earle, Alex Cooper and Emma Chamberlain.
By July, she was included on TIME’s 100 Best Creators List.
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Disclaimer: This news article has been republished exactly as it appeared on its original source, without any modification. We do not take any responsibility for its content, which remains solely the responsibility of the original publisher.
Disclaimer: This news article has been republished exactly as it appeared on its original source, without any modification.
We do not take any responsibility for its content, which remains solely the responsibility of the original publisher.
Author: uaetodaynews
Published on: 2025-11-24 03:23:00
Source: uaetodaynews.com